Top Of The Feed
Momentum is fragile in the early stages. Wins come fast, but if you don’t capture them, it feels like they vanish just as quickly.
That is where archival matters. The photos and documents piling up on your laptop aren’t just files. They are receipts. Proof that the vision is real, progress is happening, and the work is worth investing in.
Archival doesn’t only preserve memories, it creates leverage. Those assets become the foundation for partnership decks, case studies, and proof points that open new doors. They allow you to show others what you already see: this is working.
Behind the scenes, systems and operations keep efforts moving. They are the structure that makes growth possible. But it is the content and visuals that bring that motion to the surface. Archival turns internal progress into something visible — for partners, for audiences, and even for yourself.
Spotlight
Black Influencer To Follow: Ghetto Gastro
A Bronx-born culinary collective that merges food, culture, and community into a powerful form of storytelling. Their work spans art, fashion, and activism, using the medium of food to spark conversation and create impact.
Food For Thought
When you’re building, it often feels like there’s barely enough time to do the work, let alone capture it. But skipping that step comes at a cost. Without taking time to document, the lessons, the milestones, and even the small wins can get lost.
A few questions to sit with:
What receipts are you keeping as you build — and which ones are slipping through the cracks?
Could the files on your laptop tell the story of your growth if someone new opened them today?
Are you only documenting outcomes, or also the process that got you there?
Growth is more than hitting the next milestone. It’s about building a trail others can follow and one you can look back on yourself.
Worth The Click
Not only does Kirx Diaz consistently make great video content, but this one in particular is a wonderful reminder of the long-lasting value that archived content can have in your business.
In this thoughtful Substack that came across my LinkedIn feed last week, Dominque Webb gives POV into the interest surrounding founder journeys.
I’d seen this video before, but it recently resurfaced and reminded me how powerful it is when the earliest stages of a company are captured.
Behind The Feed
Over the past couple of weeks, we’ve been pulling together nearly a year and a half of photos, videos, and recaps from every Social Setting since the very beginning. What quickly became an outdated presentation and a jumble of Dropbox files, has now evolved into a strong Q4 partnership asset that more closely reflects the story we’ve been building.
There were plenty of late nights fine-tuning details, swapping layouts, and reliving every city we’ve touched. The energy, the people, the conversations. Seeing it all in one place was both exhausting and exhilarating. It is proof of how much has happened, and how far the vision has come.
We are gearing up for a crazy busy Q4:
For the right brand partners, there is still an opening to be part of what is ahead. Feel free to reach out if you want to explore.
Before You Log Off
Each file is a chapter of your story.
